Getting visitors who click and pass on is no more fruitful than window shoppers at the mall. You make money online when you capture that traffic and convert the “lookers” into “buyers.” It Sounds very simple, right?
Well, it is simple if you pay attention to the information. Here are 12 traffic conversion secrets that even a newcomer to Internet marketing can do:
1. Polish your Unique Selling Proposition (USP). What makes your product distinctive, special, superior or more desirable? That’s the USP. Now get the answer to that question down to one or two brief sentences.
2. Sound friendly, not slick. Your sales copy needs to sound like one friend excited to tell another friend about a great deal. Avoid sounding like a high-pressure infomercial.
3. Ask for help. Give the visitors a reason to interact with you by asking for their feeling on a survey or product rating. You will get useful information about your product and the visitors will keep on thinking about your product longer.
4. Streamline the offering. If you have three different products to sell, use three websites. Don’t make the mistake of trying to offer too much at once. This might work for major marketers, but they already have a product line and a following.
5. Leave some open space. Prepare a sales page that’s easy to read with wide margins. You don’t have to fill every inch. If you leave some white spaces in your sales copy it helps the reader to focus on it better.
6. Talk openly. If your product has a good rating or endorsements from satisfied buyers, then let them brag about the product for you.
7. Cast with plenty of bait. In your sales letter and squeeze page, put out the “bait” for your offer over and over. Don’t skimp on bait. Better too many offers than not enough to convert that buyer who is still uncertain.
8. Search problems.Even after your sales page is complete, keep thinking about other difficulties that your product can solve. You might get a idea of new ways to publicize your product by asking buyers how they use the product.
9. Use modest highlighting. Yes, highlights draw visual attention but too many highlights or excessive colors frustrate online readers.
10. Package deals are popular. After presenting your USP, sweeten the offer with a package including several free items as part of the “Buy Now” deal. Limited time offers create a sense of urgency for the buyer to act.
11. Ask for the order. An old principle of sales that must never be ignored – ask for the order, ask again then ask again. You can not ask again and again.
12. Say “Thank you.” Send a cordial, personal sounding, “Thank you” email with the order confirmation. It never hurts to show good manners and buyer appreciation!