I am going to be giving away guidance, training and advice to people who want to create a presence on the web or are struggling with their current web sites, here is why.

Although excited at the time I have bad memories of building and putting up my first web site back in 2000. Given the amount of expertise and experience connected to the web you might think that someone would have founded a well known web site where novices could go to be availed of all of the basics skills to create a successful web presence. Designing your first web site can be really hard if you don’t have the right skills and understanding.

Things like comprehending the significance of back links and keywords, how they affect search engine page rankings and page authority, and the relationships between these and visitor volumes are complicated and consistently poorly explained by significant numbers of seo consultants on the net. I have talked to so many people on and offline who want to do this and haven’t got the skills that I decided to take some action.

After many years of toiling on the internet, uncovering, learning and practising ways of doing things to create successful web sites by attracting substantial amounts of searchers. I have decided to start teaching.

I have been contemplating this for about twelve months now and whenever I have had some available time I have been creating my educational material. Most people who is starting out or already creating a presence on the web wants a short cut, I’m no different and therefore whenever I have come across excellent content and tools that work I am going to point my students at these rather than try and reinvent the wheel.

Everything I have reviewed that has delivered good or excellent results will be incorporated in my training material and where there are gaps I have filled them in. In my work I have developed some techniques, tools and methods of my own that I constantly use which I will be including in the education.

To find out more visit my back links clinic by clicking on any of the links in this article….

PS: If your’e a blog owner then I have 12 new articles heading your way on back linking tactics and strategies….

The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. It doesn’t matter what content you intend to put on your web pages there can only be one reason for a web pages existence and that is to get people to visit it. You should be focusing the majority of your efforts on getting your visitors from the search engines. The most economical and focused traffic is delivered by the search engines.

Search engines make money through presenting searchers with answers they are looking for. Searchers will return over and over again to a search engine that delivers the most relevant results. The more frequently users return to the search engine the more opportunity and income the search engines create. Your task is to work to achieve similar goals for your web pages.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.

So how do you go about doing this?. There are two methods that you can use. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . The user typing a keyword or phrase into the search engine starts the search process. The keyword entered by the user causes the search engine to search its indexes for the most accurate and relevant web pages. Search engines decide what web pages are returned by using two prime factors – authority and relevance.

Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.

Back links are the sledge hammers of SEO (Search Engine Optimisation).

Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Back links can vary in value.

The authority on the page from which a back links originates can influence the potency of the link to your web page.Web pages with more authority pass more authority onto your pages .