One Way Link Building

Internet Marketing

October 19th, 2008

PPC and SEO are the two biggest forms of internet marketing. PPC stands for pay per click. SEO is Search engine optimization.

PPC quickly gets you noticed and can quicly cost you your whole advertising budget. The most popular place for PPC is Google AdWords, those little ads you see all down the right side of the screen when you do a search on Google.

Internet marketers do tons of research to find out which keywords and phrases will sell their products and not use up their marketing budget. The phrases they choose are the ones that someone who may be interested in their product might type into the search engine.

Getting a site to show up on the left side of the Google search results requires a little more patience and skill. A person who does this type of marketing uses SEO to get his website noticed.

SEO traffic is free. It takes a lot more time to get done but you can’t beat the price. It is more work in the beginning but requires little maintenance once accomplished. PPC requires more upfront capital and more attention along the way.

SEO experts are constantly tweaking their sites and web presence so they can keep their high rankings. They have what they call “on page optimization” and “off page optimization”. Both are very important.

When you put the keyword in certain places on your site and a certain number of times you are practicing on site optimization. There is a balance that must occur, the site needs to mention the phrase enough for the search engines to know that it is what the site is about but not too much to seem like a spam site. Off site optimization involves getting other authority sites to link back to yours making it also seem relevant to the niche you are trying to rank for.

The more sites that link to yours the more credibility you have with the search engines as an important site in your particular niche. It is also wise to have the back links embedded into the keyword that you want your site to be ranked and known for. This is called using anchor text.

To become effective in internet marketing it is essential to learn both SEO and PPC. You can find experts all over the internet who can teach you how to master both types of marketing. There are also professionals who are already good at these who can do a great job for you.