One Way Link Building

If you haven’t read part one or two in this series simply visit to get your free copy now which covers Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF

Following-up can be an acquired or innate skill that comes naturally to some and for others is a skill that takes time to develop over the course of their career. The Importance of follow-up in your business is huge because this is where the application of your skills and your ability to deliver the product/service become evident.

Following-up with your leads and matching their interest level with the information they desire and being a friendly face and a place of knowledge and leadership in your niche will pay-off over time as people will come to you when their need arises for your product/service. What follow-up does is keep you and your company at the fore-front of their mind when they think of your related field and develop a need for you.

By employing an autoresponder which is a piece of software that enables you to send emails to people automatically, it frees up your time tremendously. This doesn’t mean that it writes the emails for you and it doesn’t involve spam or sending unsolicited email. What it means is that you set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals.

But most marketers give up after just 2 contacts – that means they’re missing 95% of potential sales! If you’re not following up, you’re leaving money on the table. Period.

The key is making your message not be about asking them to buy, or constantly supplying them with more info about your product or service. It must at some point take on the flavour of providing them with something that will directly benefit them. We’ve all seen this and probably been part of it. Basically this means creating and/or sharing items of high and relevant value that you can give away, while simultaneously building value in your brand, your company, or you individually with your clients.

A typical lead nurturing programme involves a series of letters, emails, case studies, success stories, articles, events, white papers, and webcasts. If you nurture your leads before selling, you’ll see more sales-ready leads, higher close ratios, a stronger sales pipeline and a shorter sales cycle.

Sample schedule of a lead nurturing programme using email follow-up: Day 1: After phone call, send a “nice chatting with you” email Day 5: White paper download/e-newsletter (leave voicemail to announce) Day 14: Recent customer success story (related company) + article of interest Day 30: Case study Day 45: Report/webinar/seminar offer Day 60: Email “touching base” note Day 75: Article of interest + case study Day 90: Prospect calls you = qualified lead

Be sure to contact me if you would like further ideas or assistance with any part of this article or anything related to internet marketing promotion.

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