Archive for the ‘SEO - Search Engine Optimization’ Category

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Search Engine Optimization (SEO) 2.0: Survival of the Fittest With Google’s Universal Search

Thursday, January 14th, 2010

When Darwin proposed the Theory of Evolution, he used it to explain the development of species. The idea of natural selection, that the strong survive and the weak die off, has been integrated into the modern understanding of biology, but the organic world is not the only place where this survival of the fittest takes place. Quite the contrary: natural selection dominates the online business realm as well. However, while circumventing biology can be nearly impossible, utilizing the online marketplace to stay on top does not have to be as difficult.

Understanding how to survive is the key. While companies around the world launch websites, only a select few make it to the big time. These company websites receive millions of hits and show up front and center on major search engines. In fact, being featured on the front page of a Google search results list is the best way to stay ahead of electronic natural selection. That task, however, is easier said than done.

Internet searches traditionally have displayed results through a ranking system. This system worked by examining the content of the page and rating its overall relevance to the search being performed. The search engine would then present the designated sites by their rank. There are certain drawbacks to such a straightforward approach, though, since this type of ranking only utilizes standard websites. In order to create a more comprehensive search experience, Google drastically revamped its searching capabilities in 2007 with the concept of Universal Search.

When opening up searches, Universal Search includes blended results listed by comparative ranking. Comparative ranking works similarly to traditional ranking, by analyzing the content and determining its relevancy to the search being performed. However, comparative ranking takes the process a step further, weighing websites alongside other online mediums, such as photos, videos, blogs, press releases and more. This goes hand in hand with blending, which provides search results for the full gamut of online mediums cohesively on a single page.

In this way, Google’s Universal Search has changed the way online prowess must be achieved. Now, companies and website developers must utilize a Search Engine Optimization (SEO) 2.0 approach, focusing not only on content with keyword rich copy, but also optimizing all of their digital media, thus showing they are the best “fit” with a strong, multimedia approach. By incorporating rich media like images and video, websites can increase their comparative ranking, being strong enough to overpower a greater variety of sources.

Search Engine Optimizers must diversify into a number of areas they may not have considered before.

* Blogs mentioning your website can now be used as marketing tools to drive traffic.
* Press releases are listed in the blended news results; used properly, this can be one of your most effective tools. News is ranked chronologically as well as by relevance; by keeping your website prominently featured through regular press releases, you can optimize your search engine results.
* Images are more important than ever before, and tagging them correctly ensures your site gets the proper recognition.
* Including your company website in local online directories gives you one more way to improve corporate visibility.

The Search Engine Optimization (SEO) 2.0 approach is the only way to achieve internet dominance, ensuring online business survival at all costs.

Want to find out more about SEO Optimization, or visit the NetBiz blog site at NetBiz Blog for your SEO 2.0 needs.

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Bryan Ellis on the Explosion In Virtual Real Estate Investing

Monday, August 10th, 2009

Bryan Ellis Reviews

Bryan Ellis is widely recognized as a expert in the fields of real estate investing and internet marketing, so it’s no wonder he’s regarded as a founding thinker of the new phenomenon of Virtual Real Estate Investing. I recently spoke with him about this topic:

Landlords, rehabbers and foreclosure investors, take notice – you may soon be focused on the new concepts of Virtual Real Estate Investing. Everything from using the internet as an avenue to make more money in real estate to online games such as SecondLife seem to be included in the popular definition of this term. And the pure financial potential is staggering.

In order to figure out the truth of the matter, I sought out Bryan Ellis whose experience in the fledgling industry is truly impressive.

“I began using the term ‘virtual real estate investing’ in the late 1990’s when I realized the clear similiarities in profit strategies, regardless of whether the real estate in question is ‘virtual’ or ‘physical’” said Ellis.

One example of the parallels between virtual and physical real estate Bryan Ellis cites is the similarity between the monetization of domain names versus physical property. He points out that control of a domain name or even a specific web page is much like controlling a real estate property: “those assets can be monetized in similar ways: By selling them for a profit, by leasing them, by offering advertising, etc. It’s not even necessary to own a website in order to profit from it.”

Bryan Ellis points to the example of websites like HubPages, Squidoo, Google Knol, etc. “Each of these services allows any person to write an article or create other type of content, and then allows the author to share in the revenue generated on that page. It’s almost as if you’re renting retail space in a highly desirable shopping district, only you get the benefit of a ‘great address’ in the form of a well-known domain host like Google.com but without paying a single penny in rental fees. It’s a win-win scenario.”

I must admit: Its easy to see the parallels. For example, if you’re the owner of a desirable property, its desirability is (in a business context) largely due to its being in a location that is of interest to others. Similarly, ownership of a desirable domain name is valuable for the same reasons. Regardless of the type of asset, you can sell or lease or use any number of strategies to turn the assets into cash.

In our next installment of this series on virtual real estate investing, Bryan Ellis will share the internet analogies to the physical concept of real estate development.

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Search Engine Friendly Pages

Saturday, August 8th, 2009

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine optimisation friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

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Why Your Business Must Employ An SEO Company?

Tuesday, August 4th, 2009

Does Your Company need to employ an SEO company?

 

As I have maintained in my previous posts, the entire business of search engine optimization comprises of an art and science. It is an art because if an SEO Company does not have creativity, it will rot and its clients will fall behind the latest SEO techniques. SEO is a science because it makes use of analytical data to devise an SEO strategy.

 

The million dollar question is to find out if a business needs an SEO company or not? You can dig through Internet to find all the SEO resources. You need to be patient in unearthing those SEO skills on the Internet.

 

My opinion in this matter is that a genuine business will always do well with an SEO consultant or an SEO Company. And here are the 5 reasons that made me say this:

 

1.        Time Benefit – The reason I say that is because the time that a business will spend in going through hordes of subject-matter books to come up to speed with the fundamentals of SEO can be spent more effectively and proficiently in doing things that the business knows best. As SEO professional like me knows a lot about his own field. However, that does not mean that I know enough of my client’s business.

 

2.        Constant Research – A good SEO consultant will spend at least 10 hours every week in testing and learning new techniques. An SEO professional evolves everyday. Else, you will lose to competitor.

 

3.        Cost Benefit Analysis – If a business employs an SEO company or an SEO expert for optimizing the website and coordinating the search engine campaigns, there are explicit and implicit savings that the business generates. You save time and money in letting SEO Companies engage in SEO intricacies.

 

 

4.        Accountability – This is by far the best reason to have an SEO company. An underperforming SEO consultant will not sustain his business beyond 3 month timeframe. An underperfoming SEO Company can use link-building as a plea to sustain themselves for 6 months. An SEO company needs to bring results for the client or else it should prepare to lose business due to continuing non-performance. An SEO expert is accountable for results and if he fails to deliver, he will lose business project.

 

5.        Implied Benefits of Knowledge Sharing – A good SEO company brings to the fore a bouquet of skills, experience and knowledge. Please do take a lot of care in selecting an SEO company and consider evaluating the past achievements. Your business will enjoy implicit and explicit benefits of working with a qualified SEO professional. An SEO Company adds to the value of a business’s brand recognition and identity alongwith an addition to bustling bottom-line.

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Website Redesign

Monday, August 3rd, 2009

Web page design is the first thing a visitor notices, no info has been read yet, no link has been explored, but a website guest already has an impression on your website.  You will come across many examples of out of date sites on the Internet – some years ago these web design professionals creations were fresh and new, but now they seem quite outdated.

In most cases when companies consider a site redesign, they only consider the website look refreshment. Less often companies would admit they need some changes to be made and order a redesign because their website wasn’t built for SEO.

Well, if you have already asked youself a question what to start from? Start from considering these simple issues.

Usability is of major importance, but consider SEO also at that stage. It is always easier to build a website correctly from the SEO point of view than to later review the errors you have made.

You can create search engine friendly pages and URLs using WordPress or another CMS platform.

Develop a set of keywords you need and build a website using these keywords on your web pages. Having a ranking for a keyword is not happenstance. You need to have content in order to be found by search engines.

Don’t be afraid to enlarge your website. You will succeed due to additional page direct traffic.

Your website content, structure and design has everything to do with whether your site will rank in search engines.
Dont hurry with launching your redesigned web page before you make sure that all of your old pages are redirected to the new URLs.

Remember that your design should allow for textual content for each page. Don’t forget that search engines don’t read images, but text. You don’t need to work for an Search Engine Optimization Company to know that you can use text–based navigation and Alt Tags.

If you obbey these simple rules, your website will do much better in the search engines and will be able to evaluate how much time and money you saved in the process. Once your website is redesigned you may consider using an seo or ppc agency to help with paid directory submission to get you ranked quicker.

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