One Way Link Building

It doesn’t take a rocket scientist to comprehend that the main objective as a webmaster is to appear as close to the top in the search engine results pages as possible. Knowing Google is so smart, what are the chances that an average web marketer can appear high in the search engine results? Is there a blueprint to give yourself an advantage over others that aren’t “in the know”

Depending on what market sector you are trying to crack, the solution to that question isn’t simply cut and dry – naturally if the niche you are entering is very competitive, the most common keywords will have been already optimized by your competitors and it will be very hard to rank on the first page.

Despite all of this, the search engines are definitely not 100% accurate. How many times have you looked for a subject and found the first group of results are totally garbage? – and out of these first 10 results, typically 1 or 2 are really relevant to what you’re looking for. It’s undoubtedly frustrating if you’re always hitting the back button to re-enter your search (by the way, Google actually takes this into consideration now – the bounce rate of a website can actually be calculated based on how quick a visitor clicks the back button after landing on your page.)

Logic would then dictate, if you are serving up useful information that is highly related to the search keyword your visitor is looking for, then your “bounce rate” should be considerably less

Now despite all the above-board or “white hat” methods available, there have been some naughty webmasters who have achieved high rankings in the search engines using frowned upon tactics which are known as “spamdexing” – or Black Hat SEO Spamdexing or black hat seo methods are the use of various methods to deliberately manipulate web content pages to artificially raise their positioning on the SERPS Is it sneaky and/or evil to outrank OTHER people’s sites which are actually more relevant than yours? You Bet. Are there lots of people doing it? Absolutely!

However, since Google is definitely getting considerably smarter, some of the “old school” techniques of taking advantage of the search engines simply won’t work any longer. Some of these methods include, but are not limited to:

Stuffing Meta Tags:

Repeating keywords in the Meta tags more than once and/or using keywords that are unrelated to the site’s content.

Keyword Stuffing:

The practice of overusing a particular word to increase how often the word appears within the content of a page. There is a generally accepted ‘normal’ level that most modern search engines have the ability to scan.

Invisible or Hidden Links:

When a webmaster creates multiple sites on the same or similar topic and links them all together through invisible links. The multiple sites may or may not have unique content, in most cases they do not.

Hiding Text:

Putting text (usually keywords) where visitors will not see them to increase a page’s keyword frequency. This is commonly done by making some text the same as the background color of the page ie. White words on a white background.

Link Spamming:

Google considers page rank through link analysis, the more web pages that link to your website the higher the ranking. Some webmasters may create multiple websites at various domain names that all link to one another. This is the most common form of Black Hat SEO techniques.

Cloaking:

Cloaking involves coding your site so that the content that appears to a human visitor is vastly different to what a search engine sees.

Each of the above techniques is a form of Spamdexing or Black Hat SEO, and will usually get sneaky webmasters who put them to use kicked out from the search engine or “sandboxed” – which is a fancy word for being delisted from the main search results. Not the best thing to happen as a webmaster. One of the most aggressive marketers out there is Howie Schwartz and his teachings are documented in a video series called Black Hat Is Back 2.