5 Instructions For Search Engine Optimized/ SEO Copy Writing
November 9th, 2008
The foremost thing to bear in mind, while writing content for your website is that, it should attract the reader and urge them to stay for a longer duration. It is always noted that information that is understandable instills a faith in your readers thus building a bridge of trust and goodwill leading to increased popularity of your website.
Also the right content is sure to rate you higher in the ranking list thereby giving more prominence to your website, which will even force the other website owners to visit your site for discovering reasons for your immense popularity. You can use these 5 tips for effective content writing.
The topic should be chosen with care:
Make sure that the matter provided in your website is very attractive to entice readers and whet their appetites. Make sure you stress on the usefulness of the product if you have less products to advertise for, which most readers will be interested in rather than descriptions about it.
If you have more products ensure that you do not omit matter on any of the products. The use of categories and sub categories are effective ways of catching the attention and you need to classify the products as per their demand. Note that the use of correct choice of keywords for the heading and the body of the content goes a long way to ensure increasing and constant traffic.
Effective authors
The author need not be a technical person who has full technical knowledge but is not able to explain it in simple terms. Keeping the customer in mind the author should be a person who can explain in easy language about the product or the service. He should be able to understand the customer and write accordingly. In one word the author must be creative and have a flair for writing which should be so interesting that the subscriber will want to read it. It is in the hands of the author to make or spoil the business.
Linking other websites having related products:
The content should have important links to other websites that give more weightage to the products and services that you are writing about. This helps the customer to secure complete information which will help in their vital decisions and also attracts other website owners to your site thus increasing your traffic influx.
Supporting Pictures and Graphics should be added:
Images speak volumes and what you cannot achieve with writing; you can accomplish the same feat with the help of attractive and relevant pictures. Those who abhor reading material is sure to notice the images used on your website. Even your written matter should be short and in paragraphs with necessary subheadings. The use of alt tags in your images ensures promising results with search engines.
Posted in 
Tags:
GOOGLE IS WATCHING YOU !
How to get a higher Search Engine Ranking?
To know that, just think about what you do yourself when browsing on the Internet. You type a key-phrase (lets say PHILIPPINE SEO) and click on one of the 10 results you see. That’s the time Google starts watching you!
If you return to Google in a very short time, the webpage was obviously not what you were looking for…
Mr. G remembers that and gives that page a lower position in the results.
So how to make sure your visitors stay a long time on your own web-pages?
Make articles that talk about the key-phrase your visitor is looking for; interesting content; easy to read and entertaining.
Google will reward you for the following:
1) Interesting content; easy to read and entertaining because he will count how long a visitor stays at your page. The longer the better your placement.
2) Relevant content; a visitor that lands on your page when he typed ‘SEO PHILIPPINES’ in his search-engine want to read about Philippine related SEO tips.
3) Unique content; Google doesn’t want to stuff his data-base with the same articles.
4) Content that is concentrating on one ‘theme’ only; do not include subjects that do not relate to your product/service.
5) Age of your website; the older your website, the more you have proven to be serious (you survived the test of time).
6) Frequently refreshed and new content; that shows you keep it up to date.
7) Outbound links; to relevant (-quality!) sites (or web pages) that talk about the same subject as you do.
8) Inbound links (back-link popularity or pagerank); from relevant web sites or pages going not only to your homepage but also to deeper pages.
Hubsite or Authority site ?
You have to make up your mind; which system you use for your web site?
Both are loved by Google, Yahoo etc.
A hub site is where the visitor can find a lot of outbound links to other relevant sites related to the informative articles which are also found on the hubsite.
I see you thinking “How to earn money from that?”
Well, Google and Yahoo are hubsites..! Need I say more?
Lets say you are a search engine ranking firm in the Philippines; make a hub-site about SEO-marketing related issues and put a link to all relevant websites you can find; for free, even to your competitors. The result is a genuine-good-quality-helpfull-website and the searchengines/people will love it. That’s the time you gently offer your stuff…
They might click away to a webdeveloper, but maybe they remember you later when they need SEO?
The hubsites are easyer to make than authority sites.
An authority site consists of copywriting about one certain ‘theme’ or subject and it has not many outbound web links but mostly back-links.
Can you use the next tricks ?
How about making a lot of little extra websites that link to your main site?
Nope. If you host them on the same server, Mr. G. will see that.
How about making a lot of comments in Blogs?
Nope. Most blogs have a ‘No-Follow’ for the URL or text-link that you add in there and thus search-engines do not see it.
Those with a ‘Do-Follow’; how long will your comment stay there?
Note also that most blog-pages have a pagerank zero. (squidoo.com has a very high pagerank but their pages not).
How about link-exchange (reciprocal links)?
Nope. ‘I give you a link if you give me one back’? That’s an insult to G.
I admit that these tricks can help a little but eventually only genuine good quality helpfull websites will survive.
If you have a website that people love, you do not need SEO optimization!
Really, they will come in droves, stay very long on your pages, will tell others about you (back links!) etc.
Your website will be around for years to come which give you still more credit; the sky is the limit.
Even when there is an ‘Algorithm Change’ (search engines sometimes change their analytics to judge your website; new rules) it will barrely effect you.
Sure there will always be ways (tricks) in search engine marketing to get you to the top; but for how long?
And mostly they will cost you heavilly ($$$) or it might even attract the attention of some ‘real people’ working for Yahoo and then they take a look et voila; you disappear from the screen altogether.
Do I see tears welling up in your eyes?
Do not despair (yet), mostly you will get a very good pagerank by following just a few of these guidelines. And if your product or service is in a niche, you can easily get a number 1 position.
Also be reminded that there is still a lot of gueswork and luck and ‘Trial-and-Error’ involved, so do not spend too much time listening to those self-proclaimed search engine placement experts exept me ;)
Because eventualy YOU have the most knowledge of your product/service.
If however you want to hire a SEO specialist to do the work for you; remember that this is a very labor-intensive job which makes it interesting to outsource to the Philippines. Check if they offer a ‘No Cure No Pay’ or tell them you only pay if you make extra sales.
This article is published by Steve Brall, a USA free-lance search optimization wizard operating from the Philippines (where labor is cheap!).
E-mail stevebrall@yahoo.com
You can ONLY reprint this article with this resource box included.